🎯 Brand Strategy 📊 Data-Driven 🚀 Growth Marketing ✦ 8+ Years Exp.
Available for Work · Bengaluru, India · Remote

Building brands
that grow —
and convert.

8+ years of strategic brand building and performance marketing. I help founders, edtech & healthtech companies turn good ideas into measurable growth.

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Shantanu Anand
Shantanu Anand
Brand & Performance Consultant
5×
Revenue Growth
50%
Conversion Uplift
Brand Strategy Performance Marketing upGrad · AntWalk · BYJU'S Content & Storytelling GTM Strategy Marketing Analytics SEO · SQL · Data Influencer Marketing 15,270+ LinkedIn Followers Brand Strategy Performance Marketing upGrad · AntWalk · BYJU'S Content & Storytelling GTM Strategy Marketing Analytics SEO · SQL · Data Influencer Marketing 15,270+ LinkedIn Followers

About Me

From invisible to
the obvious choice.

Hi — I'm Shantanu. Most brands don't struggle because of lack of ideas. They struggle because of lack of execution. I bridge that gap.

I work with founders, coaches, and healthtech & edtech organisations who want to stop being invisible and start becoming the go-to in their market. My approach blends creative storytelling with data-driven execution.

Whether it's crafting your brand narrative, running high-ROI ad campaigns, or building your content flywheel — I bring strategy and execution under one roof.

"I don't just build campaigns. I build brands people remember and businesses that grow."
— Shantanu Anand
Shantanu Anand
Bengaluru, India 📍
8+
Years
Brand & Performance Marketing
5×
Revenue
Growth delivered for clients
25%
Annual ↑
Revenue growth at upGrad
15K+
Followers
LinkedIn community built

Experience

Where I've done
the real work.

2024 – Present
Growth Marketing Consultant
Developing and executing comprehensive branding and marketing strategies for diverse clients — from founders to scaling startups. Full-funnel execution across brand, content and performance.
Strategy Branding SQL Performance
→
Jul 2023 – Jan 2025
Sales Marketing Manager
upGrad · Full-time · Bengaluru
Drove 25% annual revenue growth for a core vertical. Managed high-performing sales-marketing alignment, database marketing, and brand strategy for India's leading EdTech platform.
EdTech Revenue Growth Databases Marketing Strategy
→
Apr 2022 – May 2023
Marketing Strategist
AntWalk · Full-time · Bengaluru
Led end-to-end marketing strategy for a B2B SaaS platform — overseeing performance campaigns, content, and demand generation across all digital channels.
B2B SaaS SEO Demand Gen
→
Feb 2021 – Feb 2023
Marketing Consultant
BYJU'S (Think & Learn) · Full-time · Delhi
Delivered performance marketing and brand campaigns across India's largest EdTech company. Elevated customer awareness by 30% for key product verticals.
EdTech Brand Campaigns Social Media
→

What I Do

Strategy + execution
under one roof.

01
🎯
Personal Brand Strategy
Position yourself as the go-to expert in your niche. From messaging to content pillars, built ground up.
02
📣
Performance Marketing
Google Ads, retargeting, funnel optimisation — every rupee working harder.
03
✍️
Content & Storytelling
Blogs, LinkedIn, campaigns — content that connects, builds trust, and drives action.
04
📊
Marketing Analytics
Data doesn't lie. Full-funnel visibility — analyse, fix, and scale what converts.
05
🚀
Go-to-Market Strategy
GTM playbooks that cut through noise and land with the right audience, fast.
06
🤝
Influencer & Event Marketing
Build reach through the right voices and moments — not just paid impressions.

Skills & Expertise

The tools that
drive results.

Core Competencies
Performance Marketing95%
Marketing Strategy93%
Brand Consulting92%
B2B Marketing88%
Analytics & SQL85%
SEO84%
Industry & Tools
EdTech HealthTech B2B SaaS Executive Branding Career Transformation Founder Marketing Growth Marketing LinkedIn Marketing Content Strategy Demand Generation Social Media IT Business Analysis
Education
🎓
B.Tech
Noida International University
2013 – 2017

By the Numbers

Results that speak
for themselves.

8+
Years
Brand & Performance Marketing
5×
Revenue Growth
Delivered for clients
50%
Conversion Uplift
Consistently delivered
30%
Awareness ↑
Elevated for key brands
25%
Annual Rev ↑
At upGrad vertical
Ready to Grow?

Let's build something
people remember.

Whether you're launching, scaling, or repositioning — let's map out a strategy that converts. No fluff, just results.

Work With Me → See My Work